About Us

Who We Are

We are a team of dedicated business consultants specializing in supporting Canadian entrepreneurs and small business owners with tailored solutions for success. From strategic planning for small businesses to improving operations and fostering growth, we provide resources and guidance that empower businesses to thrive across Canada. As champions of the backbone of Canada’s economy, we are committed to helping both new and existing businesses adapt, expand, and succeed with a true North Advantage.

What Makes Us Different

North Advantage Business Consulting was born from a need for higher-quality work and exceptional client care. When working with other business service providers, we noticed they often settle for ‘good enough.’ We chose a different path, offering consulting services for small business development and entrepreneurial support for Canadian startups that focus on achieving tangible results. By prioritizing small business growth strategies in Canada and delivering the highest calibre of support, we empower businesses to thrive. If we fail to exceed your expectations, we have failed at our job—it’s that simple.

Our Team

Rakhmad Sobirov

Rakhmad Sobirov

President

Rakhmad Sobirov is an internationally experienced Canadian lawyer based in Toronto, Canada. Born and raised abroad, he gained valuable global perspectives while studying, living, and working in various countries before settling in Canada in 2005. Rakhmad firmly believes that supporting others in achieving success—whether through legal expertise or broader collaboration—leads to shared growth and prosperity.

Beyond his legal practice, Rakhmad works closely with business planning specialists, market researchers, and brokers to help clients uncover opportunities and navigate the complexities of establishing businesses in Canada. He also mentors aspiring professionals and shares actionable insights on Canadian business immigration through social media and published articles.

With a strong commitment to excellence, Rakhmad and his team provide exceptional support to foreign entrepreneurs and investors, turning their visions into thriving businesses and meaningful contributions to Canada’s economy.

Insight Quotes That Inspire Us

“I don’t actually know what I know until I work to write it down. The process of writing reveals contradictions, weak arguments, and places where more data is needed to back up an opinion. And it helps sort out the important from the less important”

Richard P. Rumelt, The Crux: How Leaders Become Strategists

Business ideas can seem perfect when we think about them, but we always advocate for writing business plans because they help reveal gaps in our understanding.

Let’s pause there for a moment. As shocking as it sounds, we can generate breakthroughs simply by thinking. No Google. No self-help books. No focus groups or surveys. No advice from a self-proclaimed life coach or an expensive consultant. No copying from competitors. This external search for answers impedes first-principles thinking by focusing our attention on how things are rather than how they could be.

Ozan Varol, Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

While we may fall into the ‘consultants’ category Ozan is referring to, we agree with the philosophy.